What is google Analytics and its benefits?

Google Analytics is a web analytics service that offers data and fundamental analytical capabilities for marketing and search engine optimization (SEO) purposes. Anyone with a Google account can use the service, which is a component of the Google Marketing Platform, without charge.

 Benefits:

1.Increase your website's bounce rate. 

2.Boost the rating of your website. 

3.Discover more about your potential customers. 

4.Create successful visitor segments. 

5.Set objectives for the future. 

6.Data visualisation is provided. 

7.Find the ideal marketing platforms.