Search engine optimisation (SEO) is the practise of enhancing a website's internal and external elements in order to raise its natural visibility for search engines.
When performing SEO, a website's HTML code and content are modified to make them more search engine friendly. The website is then promoted to increase its relevance on the Internet.
When it comes to increasing website traffic and increasing their online presence, businesses and website owners cannot do without SEO. Websites may increase their targeted traffic, lead and sales generation, and ultimately corporate objectives by putting good SEO methods into practise.
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